Home decoration and marketing
Posted on septembre 17, 2013 by Frank
The way a company should do marketing has been heavily changing over the past few years. Marketers are increasingly using the web as a primary marketing tool, making it very hard to stand out from a very big crowd of websites, blogs and DIY projects online. However, since most people ARE indeed looking on internet when they need to work on their home, it is necessary to find a way to use web marketing properly to get visibility for one’s products.
Today, using an analysis provided by Sasabassac, we have decided to give you a few pointers about the home decoration industry online as well as a few pointers to improve your web campaigns.
Show everyone how great your products are.
Search engines: a bunch of big companies in the lead
SEO snakes might try to convince you that your company will skyrocket to the top of search engines in a few months for very competitive keywords; in fact, in this specific industry, you’d have to be ready to spend thousands and thousands of dollars if you want to achieve interesting results on organic search engine results.
In Canada, you’ll find out that big retailers are quite numerous. These brands include Home Depot, BMR, Canac-Marquis Grenier, Canadian Tire, Costco… all of them showing their products online on their website. This means that your SEO effort would need to outmatch the ones of a national company with a bigger budget and a bigger web team as well. Is it possible to do so? Of course. I’m just warning you.
There are some encouraging facts, though: PierDeco, a bathroom products retailer, has been able to show a 4th position on a competitive request like « Shower column ». On French search queries, the company gets an even better positionning, even though it is far from being known as much as a Rona.
What to understand from it: If you choose SEO as a marketing strategy, do not go partly into it: it has to be all or nothing, otherwise your results WILL be nothing.
Strong blogging skills could help
Some companies like to give home renovation ideas to their potential customers by maintaining a weekly or bi-monthly blog. By slowly building a list of people that want to read your articles, and by honestly giving good advice about home renovation (instead of shamelessly promoting your product), you can establish a certain expertise and attract customers to your shop.
Take some basic AdWords classes
Google marketing sounds like a horrible confusing mess for most people who do not have a clue about internet marketing, right? In fact, it is incredibly easy to understand the basics of Google AdWords, even though it can be pretty time-consuming to manage campaigns with it. Are you interested in learning more about it? You should listen to video tutorials using a system such as http://www.lynda.com/. This platform offers 2122 video courses on topics that are generally focused either on IT skills or competencies development. The video tutorial on AdWords, which is built by expert David Booth, lasts a bit more than 6 hours (split into many 5 minutes